Author Question: The processes associated with buying goods from external vendors are together referred to as the ... (Read 46 times)

james · **on:** Jul 7, 2018

The processes associated with buying goods from external vendors are together referred to as the procure-to-pay process.

Indicate whether the statement is true or false

Question 2

List the ways in which collaborative customer relationship management (CRM) enhances communication.

What will be an ideal response?

EAN94 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

TRUE

Answer to Question 2

Collaborative CRM enhances communication in the following ways:
a. Greater customer focus-Understanding customer history and current needs helps to focus the communication on issues important to the customer.
b. Lower communication barriers-Customers are more likely to communicate with the organization when personnel have complete information and when they utilize the communication methods and preferences of the customer.
c. Increased information integration-All information about the customer as well as all prior and ongoing communication is given to all organizational personnel interacting with the customer; customers can get status updates from any organizational touch point.