What is database marketing? What will be an ideal ...

[Marty]

What is database marketing?
 
  What will be an ideal response?

Question 2

Which of the following is a component of the user tier?
 
  A) a computer that has browsers that request and process Web pages
  B) a computer that runs Web servers and processes application programs
  C) a computer that runs a database management system (DBMS) that processes requests for data from a commerce server
  D) a computer that receives Web page requests and sends them to an available server to minimize customer delays in a facility called a Web farm

[britb2u]

Answer to Question 1

Database marketing is the application of business intelligence systems to the planning, execution, and assessment of marketing programs. Databases are a key component of database marketing, but data mining techniques are also very important.

Answer to Question 2

A