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Author Question: Web personalization is used primarily as a marketing tool. Indicate whether the statement is true ... (Read 82 times)

craiczarry

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on: Jul 7, 2018
Web personalization is used primarily as a marketing tool.
 
  Indicate whether the statement is true or false

Question 2

You are an IT project manager for an advertising firm. The firm wishes to create an online survey tool that will be used to survey focus group reactions to products in development.
 
  The most important consideration for the firm is being able to offer the tool as soon as possible as a new corporate service. However, you know that many of the senior managers that are business owners of this project have difficulty in understanding technical or software development issues, and are likely to change their requirements during the course of development. What development method would be most successful for this project?A) RAD
  B) JAD
  C) End-user development
  D) Prototyping
  E) SDLC
Essentials of MIS ¦ Laudon, Laudon ¦ 12th Edition
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anoriega3

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Reply #1 on: Jul 7, 2018
Answer to Question 1

TRUE

Answer to Question 2

D


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