Specialization is the reverse of generalization. Indicate ...

[washai]

Specialization is the reverse of generalization.
 
  Indicate whether the statement is true or false

Question 2

Select a popular product or company that you are familiar with, such as Apple's iPad. Apply Porter's competitive forces model to that product and/or company. Which of the four generic strategies is the company using?
 
  What will be an ideal response?

[Pamela.irrgang@yahoo.com]

Answer to Question 1

TRUE

Answer to Question 2

Student answers will vary. One example answer using Apple's iPad is:
 Competitors to the iPad include the Microsoft Surface and many others, but few as widely known.
 New market entrants: There is not a huge barrier to entry in this field; many other technology companies offer tablet computers.
 Substitute products and services: Smartphones are a substitute product or service.
 Customers: The iPad still has the highest brand recognition among consumers, diminishing the bargaining power of customers. However, this advantage has diminished as other similar products that are as well designed enter the marketplace.

In terms of the iPad, Apple seems to be focused on product differentiation by creating a product with unique features and capabilities.