Author Question: Web site tracking software can log the path a customer took through the Web site, the time spent on ... (Read 146 times)

Chloeellawright · **on:** Jul 7, 2018

Web site tracking software can log the path a customer took through the Web site, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis.

It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

Question 2

Which of the following is an accurate description of the Privacy Act of 1974?

A) It prohibits businesses from sending misleading or deceptive commercial emails but denies recipients any legal recourse on their own.
B) It stipulates how financial institutions are required to protect the privacy of consumers' personal financial information and notify them of their privacy policies annually.
C) It establishes requirements that govern how personally identifiable information on individuals is collected, used, and disseminated by federal agencies.
D) It requires organizations to notify state residents if sensitive data are released.

Swizqar · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Student answers will vary, but should include an understanding that customer OS and browser interact technologically with a Web site and might be relevant in data analysis. An example is: Customer OSs and browsers could help a company determine what technical functionalities could be used in the site. For example, if it found out that a significant percentage of its users are using mobile browsers, they might want to make sure that the Web site is easily used by various mobile devices. Secondly, this data might be relevant in data mining or other analysis. For example, a retail clothing company might find that a significant portion of their most valued customers use an Apple operating system, and from other data analysis know that Apple users are more likely to purchase cashmere sweaters. Then the company may want to place a greater emphasis on selling the cashmere sweaters.

Answer to Question 2

C