Answer to Question 1
Of all microblogging sites, Twitter has the largest number of users, and its vocabulary terms tweet and re-tweet are widely used to describe the basic elements of this collaborative technology. As simple as it sounds, the real-time updates enrich online group dynamics with a level of connectedness that many consider a significant leap for social media, especially since they extend the advantages of text messaging to interconnected social networks. Advertisers promote products on Twitter by relying on the social networks. For example, SponsoredTweets.com is a marketplace that brings together people with large followings and advertisers who want them to tweet something nice about their products. Companies also use Twitter in creative ways to build stronger ties to customers. For example, Old Spice and Taco Bell engaged and amused their followers by poking fun at one another.
Answer to Question 2
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