An online retail website has a low rate of customer retention. ...

[lidoalex]

An online retail website has a low rate of customer retention. Which of the following would be the most effective way to help the company increase its retention rate?
 
  A) using uninvited pop-up chat to encourage customers to buy products
  B) using a CRM system to track customer behavior when they visit the site
  C) promoting the website through conventional advertising to gain visibility
  D) building seamless financial workflows

Question 2

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.
 
  A) Goal-seeking analysis
  B) Goal harvesting
  C) Market basket analysis
  D) Data aggregation

[pallen55]

Answer to Question 1

B

Answer to Question 2

A

[lidoalex]

Great answer, keep it coming

[emsimon14]

YES! Correct, THANKS for helping me on my review