Describe with an example how social media listening helps ...

[biggirl4568]

Describe with an example how social media listening helps organizations improve business processes.
 
  What will be an ideal response?

Question 2

________ comprises knowledge stored as documentation about business processes, patents, policies, and other aspects of an organization's operations, often stored electronically.
 
  A) Social capital
  B) Venture capital
  C) Equity capital
  D) Structural capital

[lou]

Answer to Question 1

Social media listening is collecting and responding to customer-generated content that is either positive or negative. The objectives of listening are to improve customer service, promotions, or other business processes. Example: Some hospitals use Facebook, Twitter, YouTube and Pinterest to create opportunities for its patients to communicate with each other about common illnesses, treatments and medicines. By creating these platforms, the hospital builds brand recognition and also has the opportunity to listen to patients candidly discussing their treatments, reactions, and frustrations.

Answer to Question 2

D