Answer to Question 1
Brokers and infomediaries are two types of online intermediaries. Brokers facilitate transactions between buyers and sellers. Brokers are classified as buy/sell fulfillment, virtual mall, metamediary, comparison agent, shopping facilitator, and matching services. Infomediaries provide or control information flow. Two types of infomediaries were identified in the textbook. The first type offers consumers a place to gather information about products and companies, and the second provides vendors with consumer information.
Answer to Question 2
A
