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Author Question: Tracking how long viewers watch an advertisement, what percentage of the video clip viewers watch, ... (Read 129 times)

sarasara

  • Hero Member
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  • Posts: 521
on: Jul 7, 2018
Tracking how long viewers watch an advertisement, what percentage of the video clip viewers watch, and how often they see an advertisement describes
 
  A) search engine rankings.
  B) traction.
  C) brand interaction.
  D) market slicing.

Question 2

Word-of-mouth marketing by which customers promote a product or service by telling others about it is referred to as
 
  A) affiliate marketing.
  B) viral marketing.
  C) target marketing.
  D) search engine marketing.


wilsonbho

  • Sr. Member
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  • Posts: 322
Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


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