Author Question: Why are the users' page views and time spent on your Web site important metrics? What will be an ... (Read 28 times)

ap345

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Why are the users' page views and time spent on your Web site important metrics?
 
  What will be an ideal response?

Question 2

Google's OpenSocial is a programming standard that lets developers create applications that can run on a wide range of social networking platforms, which may increase B2B social networking.
 
  Indicate whether the statement is true or false



randomguy133

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Answer to Question 1

If people come to your Web site and don't view many pages, that is undesirable and your Web site may have issues with its design or structure. Another explanation for low page views is a disconnect in the marketing messages that brought them to the site and the content that is actually available.
Generally, the longer a person spends on your Web site, the better it is. That could mean they're carefully reviewing your content, utilizing interactive components you have available, and building toward an informed decision to buy, respond, or take the next step you've provided. On the contrary, the time on site also needs to be examined against the number of pages viewed to make sure the visitor isn't spending his or her time trying to locate content that should be more readily accessible.

Answer to Question 2

TRUE



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