Author Question: The costs incurred by merchants in having to change product prices (such as the costs of reentering ... (Read 156 times)

pepyto · **on:** Jul 7, 2018

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?

A) subscription costs
B) fixed costs
C) menu costs
D) variable costs

Question 2

Interactivity in the context of e-commerce provides which of the following functionalities?

A) the ability to physically touch and manipulate a product
B) complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two-way communication between consumer and merchant