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Author Question: The hospital used promotions that were not paid for by the hospital. What type of publicity tool did ... (Read 54 times)

rachel9

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  • Posts: 495
on: Jul 8, 2018
The hospital used promotions that were not paid for by the hospital. What type of publicity tool did the hospital use?
 
  a. Public service announcements
  b. Billboard advertising
  c. Telephone stickers
  d. Fund raising

Question 2

With very few Food and Drug Administrationappro ved nonprescription weight loss drugs on the market, the pharmaceutical companies that produce these over-the-counter medications can establish what kind of pricing goal?
 
  a. Cost-plus pricing
  b. Profit-maximizing pricing
  c. Sliding payment scale
  d. Price-discrimination pricing


Dinolord

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  • Posts: 313
Reply #1 on: Jul 8, 2018
Answer to Question 1

ANS: A
Forms of publicity include public service announcements, public relations campaigns, speakers' bureaus, interviews, health fairs, and screening programs.

Answer to Question 2

ANS: B
Profit-maximizing pricing tries to set the maximum price that demand for the product or service will bear.


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