What is the primary purpose of a campaign in dividing voters by segmenting the population?
a. It allows a campaign to take full advantage of gerrymandering in finding supporters.
b. It allows a campaign to target its messages to small, well-defined populations.
c. It allows a candidate to speak and interact with a greater percentage of the population.
d. It allows a candidate to develop a general message that can be utilized across the district.
Question 2
Why have political campaigns become more expensive in recent decades in Texas?
a. The Democratic Party has become increasingly dominant in local elections.
b. The population of the state has become less diverse, thereby lessening the need for targeted campaigning.
c. Candidates have increased their reliance on electronic media and campaign consultants.
d. There are fewer interest groups and PACs, making competition for funds more intense.
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