Explain how Alex, a current member of a political party in Texas, ...

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Explain how Alex, a current member of a political party in Texas, should best use the features available in the media to effectively manage a political campaign and raise awareness of his party in Texas.
 
  What will be an ideal response?

Question 2

Juanita is a campaign manager for a gubernatorial candidate in Texas. Explain the different types of polls and how they may be of use to her at different stages of the campaign. Also, briefly discuss the reliability of polls.
 
  What will be an ideal response?

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Answer to Question 1

Answer:
A. Use local access television
1. gives a venue for the airing of political views that might not be included in mainstream media
2. affordable but a good forum for alternate information
B. Narrowcasting allows for new opportunity
1. expansion of channels allowed stations to include programs that did not have large following
2. more opportunities for shows with narrow appeal
3. political opportunity for a multitude of news channels with a variety of spins and focus
C. Internet allows ability to reach a wide audience
1. Texans have a greater access to news
2. easy access to present political commentary
D. Texas political websites
1. prime outlet for making unfiltered information available to a mass audience
2. new media such as Facebook, Twitter, YouTube allow all kinds of opportunities

Answer to Question 2

Answer:
A. Different types of polling used for different stages of a campaign
1. Tracking polls
a. use before and during the campaign
b. insight of movement of among voters
c. how specific issues affect voter opinion
d. reliability problems
e. must use same polling organization asking same questions to show true evolution
f. differences shown may not be due to shift in opinion but differences in way the question is asked or if events have affected poll
2. Focus groups
a. choose random selected likely voters
b. see which issues damage or help candidate
c. intense poll with smaller sample size
3. Exit polls
a. gives insight as to what helped voters make their decisions
b. determine who voted for who and why
c. reliability problems
4. Push polling
a. technique of political attack disguised as a legitimate poll
b. distorts the results
B. Reliability of polls
1. validity of poll must use a universal sample of the population
2. confidence rate and margin of error
a. margin of error denotes accuracy of poll; national polls have +/- 3 percent margin
b. confidence rate shows how likely the poll represents the universe as a sample
c. not as narrow in state polls
3. questions in poll can affect reliability
4. newspaper polls not random samples and mirror demographic data