A television news show covered the story of a young girl who had cancer but did not have proper medical insurance to cover the expenses of her treatment. It showed how difficult it was for her to meet her daily expenses and how she had to drop out of college due to her illness. The show influenced the viewers' attitude in a positive way which made them donate money toward the cause. In this case, the media used a technique called _____.
A) lobbying
B) microtargeting
C) narrowcasting
D) framing
E) podcasting
Question 2
A democratic presidential candidate pointed out numerous flaws in his opponent's health care legislations. He focused on how his opponent's legislations did not cover some major illnesses and how the people would not benefit from them. He ran a commercial featuring a boy who was severely ill but could not pay for his treatment as his health insurance did not cover the disease. The commercial is an example of _____.
A) participatory journalism
B) an issue advertisement
C) community journalism
D) online blogging
E) a positive political advertisement
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