Author Question: Patterson and McClure argue that the impact of the nightly network newscasts on political campaigns ... (Read 38 times)

APUS57 · **on:** Jul 9, 2018

Patterson and McClure argue that the impact of the nightly network newscasts on political campaigns has been to

A) distort and trivialize them.
B) explain and simplify them so the average voter is able to make an intelligent choice.
C) concentrate on the issues, thereby serving campaigns in a highly positive manner.
D) point out when candidates are engaging in negative campaigns and therefore should be ignored.
E) basically ignore them.

Question 2

One of the results of the increased use of television and Madison Avenue techniques in political campaigns has been

A) lowering the cost of campaigns because there is less travel for the candidates.
B) strengthening party discipline, especially at the state and local levels.
C) raising the cost of campaigns because this is a very expensive way to campaign.
D) none of the above.
E) all of the above.