Author Question: Cell phones pose a threat to public opinion research because a. the majority of households with ... (Read 62 times)

fnuegbu · **on:** Jul 9, 2018

Cell phones pose a threat to public opinion research because

a. the majority of households with residents over age 65 do not use them.
b. they do not accept toll-free calls from research firms.
c. almost 40 of households no longer have landlines.
d. most cell phone users won't answer a number they don't recognize.

Question 2

Which of the following presents the greatest challenge to modern opinion research?

a. Population mobility
b. Increased diversity
c. Availability of the Internet
d. A shift in telephone ownership and usage