Campaign spending is generally more influential in the outcome of a race when ________.
A. money is spent in the general election versus a contested primary election
B. candidates raise and spend about equal amounts of money
C. funding comes in late in the electoral cycle
D. spending occurs in larger, more populous areas
Question 2
Negative campaigning seems to be the most successful when ________.
A. the attacks are presented through a paid advertisement rather than a journalistic story
B. the candidate is the focus of the attack
C. the attack focuses on the issues rather than the candidate
D. it highlights the private life of the candidate
Republican candidates John McCain and Sarah Palin campaign at Franklin & Marshall University in
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