Author Question: Political polls show that certain policies resonate with younger voters. Say that a political ... (Read 74 times)

Jipu 123 · **on:** Jul 9, 2018

Political polls show that certain policies resonate with younger voters. Say that a political candidate hopes to garner more votes from 18- to 25-year-olds by using social media sites to showcase aspects of the political platform this group favors.

This is an example of __________.

a. microtargeting
b. paid media
c. earned media
d. a horse race
e. strategy framing

Question 2

Younger Americans are more likely to vote than older Americans.

Indicate whether the statement is true or false