Author Question: On Gerber's website, the company provides an interactive quiz on whether your baby is ready for ... (Read 234 times)

cherise1989 · **on:** Jul 14, 2018

On Gerber's website, the company provides an interactive quiz on whether your baby is ready for solid food; a link to schedule a call with a lactation consultant; registered dietitian and/or sleep consultant, tools to help you track your baby's growth; and videos on feeding babies and toddlers. Which online marketing tactic does this illustrate?
A) Online advertising
B) Search engine optimization
C) Content marketing
D) Fee-based platform
E) Lead generation

Question 2

A high-end department store's employee handbook states, Use your best judgment in all situations. There will be no additional rules. This store's organizational design likely prioritizes:
A) high efficiency.
B) low efficiency.
C) high control.
D) low responsiveness.
E) high empowerment.