Author Question: At the end of a program broadcast on PBS about rescuing marine wildlife, the credits read: Major ... (Read 146 times)

Redwolflake15 · **on:** Jul 14, 2018

At the end of a program broadcast on PBS about rescuing marine wildlife, the credits read: Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap. Which form of public relations does this best illustrate?
A) Press conference
B) Sales promotion
C) Sponsorship
D) Press release
E) Cooperative advertising

Question 2

Alaska Airlines has established a goal of increasing profits by 12 next year. To ensure that the goal is reached, management monitors profits on a monthly basis. After three months, if profits have not increased by 3, management will take corrective action to get the company on track. By doing so, management is carrying out its _____ function(s).
A) planning
B) leading and motivating
C) goal-setting and planning
D) organizing
E) controlling