At a restaurant chain, customers swipe their rewards card at every purchase, and the card tracks how much money was spent. For every 50 spent, the customer receives a free menu item. What type of sales promotion does this restaurant chain use?
A) Point-of-purchase display
B) Sweepstakes
C) Premiums
D) Coupons
E) Frequent-user incentives
Question 2
If Facebook sets a goal of having 1.5 billion active users by 2017, that falls within the _____ function of management.
A) planning
B) organizing
C) leading and motivating
D) controlling
E) All of the choices are correct
