Author Question: Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any ... (Read 95 times)

Jipu 123 · **on:** Jul 14, 2018

Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons. Which element of the promotion mix does this illustrate?
A) Sales promotion
B) Advertising
C) Personal selling
D) Public relations
E) Integrated marketing communications

Question 2

Sarah owns a 7-Eleven franchise. What is the primary disadvantage of owning a franchise for Sarah?
A) She gets control over the design of the business.
B) All profits stay within her business.
C) The franchise dictates every aspect of the business.
D) Sarah is not allowed to hire her own employees.
E) Sarah may not find ways to improve operations.