Author Question: You are planning a trip to Florida and notice that most of the hotels in the Orlando area are priced ... (Read 23 times)

neverstopbelieb · **on:** Jul 14, 2018

You are planning a trip to Florida and notice that most of the hotels in the Orlando area are priced similarly. You know from class that the pricing objective for these hotels is:
A) to communicate brand value.
B) survival.
C) build a loyal customer base.
D) increase market share.
E) to maintain the status quo.

Question 2

Popular US television shows like Shark Tank and How I Made My Millions celebrate the entrepreneurial spirit. This is an example of:
A) advances in technology.
B) innovation.
C) a culture of entrepreneurship.
D) downsizing and outsourcing.
E) funding.