Car Tunes, a national car stereo retailer, markets stereos, speakers, car alarms, and other accessories. These products comprise Car Tunes' _______.
A) market mix
B) product mix
C) product line
D) target market
E) product segmentation
Question 2
Kayla is evaluating the ownership structure for her new business, which is in a high-risk industry where businesses are often sued. This relates to which key consideration for choosing ownership structure?
A) Taxation and division of profits
B) Legal and financial liability
C) Ease of start-up and administration
D) Business control and transfer of ownership
E) Management structure