Author Question: Gretchen buys a new pair of jeans at the mall, but after she takes them home and tries them on ... (Read 58 times)

rosent76 · **on:** Jul 14, 2018

Gretchen buys a new pair of jeans at the mall, but after she takes them home and tries them on again, she decides that she doesn't like them after all and decides to return them. Which step of the consumer decision process does this illustrate?
A) Evaluating alternatives
B) Evaluating after the purchase
C) Recognizing problem
D) Searching for information
E) Purchasing

Question 2

Meijer, a supercenter chain, introduced a system to help their shoppers make healthier food choices. NuVal is a nutritional scoring system that ranks all food on a scale of 1 to 100. The higher the score, the higher the nutrition. The information is provided on shelf tags, so consumers can easily see the overall nutrition of foods they buy and make better nutritional decisions. With the introduction of NuVal, Meijer is demonstrating a customer's:
A) right to eat healthy food.
B) right to safety.
C) right to be heard..
D) right to be informed.
E) right to choose.