Author Question: Bonds that are backed only by the reputation of the issuing corporation are known as A) mortgage ... (Read 36 times)

imanialler · **on:** Jul 14, 2018

Bonds that are backed only by the reputation of the issuing corporation are known as
A) mortgage bonds.
B) registered bonds.
C) debenture bonds.
D) bond indentures.
E) serial bonds.

Question 2

What is the goal of integrated marketing communication? How do consumers benefit from this approach to marketing?

Eazy416 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

C

Answer to Question 2

The goal of integrated marketing communication is to ensure that consumers receive a unified, focused message regardless of the message source. Effective integrated marketing communication breaks through promotional clutter and creates a relevant, coherent image in the minds of target customers. Integrated marketing communication requires effectively managing the flow of information as well as intensive coordination and teamwork.