Author Question: Betty and Carole recently opened a local candy store. They considered the entire market of candy ... (Read 120 times)

elizabeth18 · **on:** Jul 14, 2018

Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?
A) Market segmentation
B) Undifferentiated approach
C) Differentiated
D) Concentrated
E) The marketing-mix approach

Question 2

What do gasoline for cars, ketchup for fries, and scarves have in common?
A) They are pure goods.
B) They are inseparable services.
C) They are pure services.
D) They are unsought products.