Would personal income, disposable income, or discretionary income ...

[tth]

Would personal income, disposable income, or discretionary income be of the greatest interest to marketers? Explain your answer.

Question 2

Businesses use customer relationship management (CRM) techniques to deliver value to customers while promoting customer loyalty.
 
 Indicate whether the statement is true or false

[bimper21]

Answer to Question 1

Discretionary income is of the most interest to marketers because disposable income is income less savings and expenditures and is the portion that consumers typically have the most choice in spending. Consumers use their discretionary income to purchase items ranging from appliances, vacations, and pet food.

Answer to Question 2

True

[tth]

TYSM

[Bigfoot1984]

Great answer, keep it coming