Author Question: Which of the following is the last step in building a social media plan? A) Establish social media ... (Read 72 times)

jc611 · **on:** Jul 14, 2018

Which of the following is the last step in building a social media plan?
A) Establish social media objectives
B) Listen to determine opportunities
C) Segment and target the social media customer
D) Select social media tools
E) Implement and integrate the plan

Question 2

You have been asked to develop an effective reward system for Kroger stores. In designing such a system, you should strive to meet all of the following objectives except
A) enabling employees to satisfy their basic needs.
B) providing rewards comparable to those offered by other firms.
C) distributing rewards fairly within the organization.
D) recognizing that different people have different needs.
E) maximizing the amount spent on compensation.