Author Question: Are social media measurements always quantitative? Support your ... (Read 71 times)

SGallaher96 · **on:** Jul 14, 2018

Are social media measurements always quantitative? Support your answer.

Question 2

IBM's corporate workforce diversity staff helps to ensure that the company's workforce does not become homogeneous. If properly integrated, which of the following outcomes is IBM likely to experience if it maintains a diverse workforce?
A) Increased costs
B) Decreased efficiency
C) Increased employee turnover
D) Increased creativity
E) Increased communication difficulties

JCABRERA33 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

Social media measurements can also be qualitative. Qualitative social media measurement is the process of accessing the opinions and beliefs about a brand. These qualitative measurements may include using technology to detect the mood, attitudes, or emotions of people who experience a social media activity or customer satisfaction scores or resolution time, defined as the amount of time taken to resolve customer service issues. Qualitative measurements include customer satisfaction scores, issue resolution rate, and resolution time. Typically, qualitative measurements are more subjective when compared to objective quantitative measurements.

Answer to Question 2

D