If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:
A) neutralize competitive promotional efforts.
B) stabilize irregular sales patterns.
C) reinforce advertising.
D) encourage trial purchases of the product.
E) draw new customers.
Question 2
The major resource or resources that comprise the major input for a conversion process is often referred to as the focus.
Indicate whether the statement is true or false