Author Question: All of the following are helpful in evaluating the effectiveness of advertising except: A) past ... (Read 190 times)

nummyann · **on:** Jul 14, 2018

All of the following are helpful in evaluating the effectiveness of advertising except:
A) past sales.
B) responses to coupon offers.
C) salespersons' salaries.
D) consumer surveys by research organizations.
E) current sales.

Question 2

Which of the following statements is false?
A) Quality and productivity have often been viewed as conflicting goals.
B) Over the years, a number of managers have realized that quality is an essential ingredient of the good or service being manufactured.
C) Quality has become an overall approach to doing business.
D) For most businesses, quality costs too much money.
E) Making products right the first time reduces many of the rejects and much of the rework.