The Air Store, a retail outlet for fans and air conditioners, increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly. This type of advertising is called ____ advertising.
A) primary-demand
B) reminder
C) immediate-response
D) institutional
E) media-oriented
Question 2
Which of the following statements is false in relation to choosing a supplier?
A) Purchasers should consider price, quality, and reliability when choosing a supplier.
B) Purchasers should always be on the lookout for new suppliers.
C) Purchasers should ensure that the credit terms a supplier offers are agreeable to their company.
D) Purchasers should consider the quality of life for employees and management in the proposed location.
E) Purchasers should focus on having only one supplier for each material needed.
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