Author Question: L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is ... (Read 51 times)

crobinson2013 · **on:** Jul 14, 2018

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.
A) catalog marketing
B) telemarketing
C) home shopping
D) direct-response marketing
E) mail retailing

Question 2

A business will usually choose to produce a new product in an existing facility if the cost is less than the cost of building a new one and the
A) type of technology needed for the new product is the same as the technology used by the existing products.
B) new product is an extension of an existing product line already produced in the factory.
C) human resources requirement for the new product and existing products can be satisfied with the facility's current employees.
D) product design is already completed.
E) existing factory has enough capacity to handle demand for the new product as well as the existing products.