Author Question: What are the commonly used distribution channels for consumer ... (Read 21 times)

panfilo

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What are the commonly used distribution channels for consumer products?

Question 2

Jasper Electronics, Inc (JEI)
 
  Jasper Electronics, Inc, is an electronics manufacturer that creates circuits for various electronic products. Currently, the company has eight locations. It prides itself on its fast production process.
 
  Ross is the newly appointed head operations manager of the company-and he is hoping to contribute to the company in a meaningful way. Ross has decided that there are several aspects of the production process that need to be changed or improved. One such aspect is quality control. He also wants to do some research to decide whether the company is moving in the right direction. In addition, he wishes to learn what other successful firms focus on so he can implement this knowledge at JEI.
 
  Refer to Jasper Electronics, Inc Which of the following objectives would you advise Ross to focus on?
 A) Increasing the use of technology
  B) Increasing production costs to gain competitive position
  C) Improving the inspection process
  D) Eliminating expenses by reducing control procedures
  E) Obtaining new equipment to minimize technological expenses



essyface1

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Answer to Question 1

The producer to consumer channel includes no marketing intermediaries with the product distribution coming from the producer directly to the consumer. The producer to retailer to consumer is when a middleman, a retailer, buys from producers and sells to consumers. Producer to wholesaler to retailer to consumer is a channel that many consumer goods follow as they pass through wholesalers to retailers. Producer to agent to wholesaler to retailer to consumer is when producers use agents to reach wholesalers and eventually the consumer.

Answer to Question 2

C



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panfilo

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essyface1

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