Author Question: If a customer has moderate loyalty toward Heinz ketchup, she likely will A) buy the product in ... (Read 50 times)

SO00 · **on:** Jul 14, 2018

If a customer has moderate loyalty toward Heinz ketchup, she likely will
A) buy the product in greater quantities.
B) shop around for the best price for that good.
C) perceive the product as having the same quality level as competitive brands.
D) never buy another brand of ketchup.
E) purchase other products that carry the Heinz name.

Question 2

A computer manufacturer is first divided into the following groups: Home Office/Personal Use, Small Business, Large Business, and Educational Institutions. Within each of these divisions, management is organized into finance, operations, marketing, and human resources. This company is organized first by ____, then by ____.
A) function; customer
B) customer; function
C) product; function
D) product; customer
E) customer; location