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Author Question: What is brand equity? Describe the major factors that make up brand ... (Read 69 times)

CQXA

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on: Jul 14, 2018
What is brand equity? Describe the major factors that make up brand equity.

Question 2

Most organizations use four types of resources: material, human, financial, and informational.
 
 Indicate whether the statement is true or false


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bfulkerson77

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Reply #1 on: Jul 14, 2018
Answer to Question 1

Brand equity is the marketing and financial value associated with a brand's strength in a market. Brand equity represents the value of a brand to an organization. The four major factors that contribute to brand equity are brand awareness, brand associations, perceived brand quality, and brand loyalty.

Answer to Question 2

True


CQXA

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Reply 2 on: Jul 14, 2018
Excellent

emsimon14

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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