Author Question: Is McDonald's golden arches symbol a brand name or a brand mark? Define each term, and state how ... (Read 106 times)

jeatrice · **on:** Jul 14, 2018

Is McDonald's golden arches symbol a brand name or a brand mark? Define each term, and state how they differ.

Question 2

Management is the process of coordinating people and other resources.

Indicate whether the statement is true or false

aruss1303 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

McDonald's golden arches are a brand mark, a part of a brand that is a symbol or distinctive design. A brand name, on the other hand, is the part of a brand that can be spoken--which, of course, McDonald's arches cannot.

Answer to Question 2

True