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Author Question: Is McDonald's golden arches symbol a brand name or a brand mark? Define each term, and state how ... (Read 63 times)

jeatrice

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on: Jul 14, 2018
Is McDonald's golden arches symbol a brand name or a brand mark? Define each term, and state how they differ.

Question 2

Management is the process of coordinating people and other resources.
 
 Indicate whether the statement is true or false


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aruss1303

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Reply #1 on: Jul 14, 2018
Answer to Question 1

McDonald's golden arches are a brand mark, a part of a brand that is a symbol or distinctive design. A brand name, on the other hand, is the part of a brand that can be spoken--which, of course, McDonald's arches cannot.

Answer to Question 2

True


jeatrice

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Reply 2 on: Jul 14, 2018
Gracias!

tranoy

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Reply 3 on: Yesterday
Excellent

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