In ___, a committee or group of people often make the buying decision and consider the organization's objectives, purchasing policies, resources, and personnel.
A) business buying
B) consumer buying
C) institutional buying
D) governmental buying
Question 2
Zack asks his customers to complete a survey about the service they receive at his company so that he and his staff can make adjustments and improvements. Zack is focusing on the ____ aspect of total quality management.
A) continuous quality improvement
B) strengthening supplier partnerships
C) customer satisfaction
D) employee participation
E) sales improvement