Garrett has an annual income of 1 million. Sarah has an annual income of 100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.
A) buying power
B) organization power
C) income power
D) super powers
Question 2
By holding focus groups with employees, Robert Keening of Snow Bird Airlines is employing which aspect of total quality management?
A) Democratic leadership
B) Reaching consensus
C) Customer satisfaction
D) Obtaining feedback
E) Employee participation
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