Author Question: Stephen buys products for personal and household use, not for business purposes. He is a A) consumer ... (Read 169 times)

karen · **on:** Jul 14, 2018

Stephen buys products for personal and household use, not for business purposes. He is a
A) consumer buyer.
B) business buyer.
C) institutional buyer.
D) governmental buyer.

Question 2

As Shelly Jones, manager of Sears, hands out customer questionnaires to get a better idea of customers' needs as well as their concerns, she is exercising which facet of total quality management (TQM)?
A) Employee participation in improving the quality of work
B) Customer satisfaction
C) Strengthening relationships with suppliers who are also customers
D) Continuous quality improvement
E) Strong leadership skills