Author Question: The aircraft engine division of General Electric has competed with Pratt & Whitney and had its ... (Read 97 times)

NClaborn · **on:** Jul 21, 2018

The aircraft engine division of General Electric has competed with Pratt & Whitney and had
its own mission and a strategy that often differed considerably from other parts of the
corporation. What is a division such as this is called?

a. An independent business
b. A strategic business unit
c. A tactical business element
d. A functional area
e. A competitive unit

Question 2

The product life cycle

a. shows how sales volume changes over time for products.
b. can help managers recognize that strategies need to evolve over time.
c. begins when a new product or technology is first introduced.
d. generally consists of four stages.
e. All of these are correct statements about the product life cycle.