Author Question: Discuss when situations when it is more appropriate to send a business letter instead of an e-mail ... (Read 32 times)

danielfitts88 · **on:** Jul 21, 2018

Discuss when situations when it is more appropriate to send a business letter
instead of an e-mail and vice versa.

What will be an ideal response?

Question 2

Describe the procedures for effective selling. How do the qualities of the
salesperson help determine a positive outcome?

What will be an ideal response?

rekilledagain · **Reply #1 on:** Jul 21, 2018

Answer to Question 1

A business letter is more appropriate than email when contracting or obligating the
business, in cases where the message is important and must be seen by the recipient,
when the message is personal or sensitive in nature, and for thank you notes. Email is
appropriate for many other routine communications, such as reminders, updates, and
situations where the sender needs to reach many people, but the communication is not
sensitive or personal.

Answer to Question 2

Procedures for effective selling are greeting and offering assistance either in person or
on the phone to determine the customer's needs. The sales person should then explain
the product or service in terms of how it will benefit the customer and solicit questions
from the customer. It is important to remember that everyone in the business is in
customer service, regardless of his or her position in the company.