Phoenix Decorating Company is responsible for designing and building many of the floral floats seen in the Tournament of Roses Parade every New Year's Day. Phoenix's designers start preparing the floats for the next year's parade soon after the first of the year. For each corporate sponsor, Phoenix gets their best advertising team members, and they sit in a room for several hours throwing out every idea they can come up with, no matter how good or bad it is. After a substantial list has been created, they then go through every idea and rate its merits or deficits, until they come up with the best idea to pitch to the corporate sponsor. This process demonstrates
a. creative cognition.
b. group brainstorming.
c. convergent thinking.
d. structural analyses.
Question 2
Ali works for Citrus Squeeze, a company that makes orange juice. Sales of their calcium-enhanced OJ have been poor, and the product was cancelled. His factory still had three cases of cartons, and Ali was told he could take them if he wanted them. With the cartons, Ali made several birdfeeders for his backyard and also planted tree seedlings in some of them; he used the remaining ones to build a fort for his four-year-old son. Ali's use of the cartons represents
a. convergent thinking.
b. divergent thinking.
c. insight.
d. hierarchical organization.
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