Author Question: A consumer researcher wanted to examine the effects of using different-colored boxes on shoppers' ... (Read 58 times)

ec501234

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A consumer researcher wanted to examine the effects of using different-colored boxes on shoppers' level of buying her brand of cereal. What is the dependent variable?
 
  a. levels of buying
  b. kind of cereal
  c. different colored boxes
  d. the consumer researcher

Question 2

Which of the following types of variables cannot be continuous?
 
  a. nominal variables
  b. independent variables
  c. dependent variables
  d. quantitative variables



jennafosdick

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Answer to Question 1

A

Answer to Question 2

A



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