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Author Question: Name four of the seven factors that are associated with the successfulness new products and ... (Read 17 times)

melly21297

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on: Aug 10, 2018
Name four of the seven factors that are associated with the successfulness new products and services.
 
  What will be an ideal response?

Question 2

Kasavana& Smith introduced an efficiency percentage of:
 
  a. 30
  b. 40
  c. 50
  d. 60
  e. 70


mammy1697

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Reply #1 on: Aug 10, 2018
Answer to Question 1

Answers should include the following:
-The ability to identify customer needs.
-Using existing company know-how and resources.
-Developing new products in the company's core markets.
-Measuring performance during the development stage: screening and testing ideas before spending money on the development.
-Coordinating between research and development and marketing.
-An organizational environment that encourages entrepreneurship and risk taking.
-Linking new product development to corporate goals.

Answer to Question 2

E


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melly21297

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Reply #2 on: Aug 10, 2018
Thank you!


mammy1697

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Reply #3 on: Aug 10, 2018
Always glad to help...


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