The manager of a pizza operation wants to develop an iPhone application for her takeout pizza business. Which characteristic would describe the customer she is targeting?
a. Male customers
b. Female customers
c. Tech-savvy customers
d. Baby boomer customers
Question 2
Which internal promotion targets customers based on a specific demographic?
a. Two-for-one dinner specials on Tuesday nights
b. Senior citizen's 10 percent discount on early bird meals purchased weekdays between 4 and 6 p.m.
c. Buy one appetizer and get a second appetizer free on Fridays (only) between 4 and 7 p.m.
d. Free lunchtime soft drink refills from 10:00 a.m. to 2:00 p.m. every day